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Table of Contents

This report provides users and managers a detailed understanding of how the Scorecard Score correlates to win rates.

Report Parameters

Custom fields creation: Yes

Report Type: Opportunities or Opportunities with/without ClosePlans

  • Opportunities Report - Requires the creation of custom fields for Scorecard Score / Sales Methodology (MEDDIC, BANT, etc.) on the opportunity level.

  • Opportunities with/without ClosePlan - Custom report types have some limitations on which Salesforce fields are available e.g. Fiscal Period. Follow these instructions to create a custom report.

Steps to create the Fields and Report

1. Create custom fields

Field

Object

Data Type

Description

Scorecard Category score in %:

  • Metrics % or M %

  • Economic Buyer % or EB %

  • Decision Criteria % or DC %

  • Decision Process % or DP %

  • Paper Process % or PP%

  • Identify Pain % or IP %

  • Champion % or Ch %

  • Competition % or Co %

ClosePlan

Percent

2. Sync Scorecard category fields with the template(s) and versions

3. Create the report

  • Go to the Reports tab and click New Report

  • Select Report Type “Opportunities” or “Opportunities with/without ClosePlan” -> Continue

    • For an Opportunities report, the custom fields must be created on the Opportunity Object

    • Custom report names can vary (as seen below)

  • Open Outline tab and add fields for Groups and Columns setting, remove any unnecessary fields

  • Edit Columns to summarize

    • Click on the column field > select correct function and Apply

Set Sum for Amount / ARR

Set Average for the remaining fields

  • Set up a Bucket Column using the Scorecard Score %

  • Update the bucket field to Scorecard Score %

  • Name the Bucket Column and create the bucket categories as required.

  • Update the Groups section to include the Bucket Column, Stage, and StageClosePlan Count

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  • Add appropriate filters to display the correct data.

  • Set up Conditional Formatting

    • Click on the Conditional Formatting button in the bottom right corner of the report -> Add Conditional Formatting Rule

  • Conditional Formatting is limited to 5 fields

    • select formatting rules for the Scorecard metrics by setting the lower limit to 0 and the upper limit to 50

Field

Description

Scorecard Score %

Provides the overall Scorecard Score

IP % - Identify Pain

Identification of a customer’s pain is essential for determining whether or not an Opportunity exists

EB % - Economic Buyer

Identifying, meeting, and confirming value with the Economic Buyer drastically increases close rates

Ch % - Champion

A champion selling your product from within increases your probability of closing a deal

  • Ensure ‘Update Preview Automatically’ is enabled

  • Add Chart then select the ‘Toggle Chart’ button

  • Select the ‘Chart Properties’ icon to update the chart

    • Select ‘Stacked Bar’ as the chart type

    • Choose your bucket column (Scorecard Completion %) in the Y-Axis field

    • Choose record count in the X-Axis field

    • Choose ‘Stage’ as the Stack By field

    • Select the ‘Stack to 100%’ checkbox

    • Choose Bottom for legend position

  • Disable Detail Rows to show the conditional highlighting in the report

  • Click on Save & Run button to save and run the report

  • Provide the Report Name and Folder and then Save

    • we recommended creating a new folder named “ClosePlan” and saving it there

Result:

  • In order to view the win rates based on whether or not ClosePlan was used, toggle the graph settings by setting CP: ClosePlan Count to the Y-Axis

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  • The completed report will show win rate for opportunities without ClosePlan (CP: ClosePlan Count = 0) and opportunities with ClosePlan (CP: ClosePlan Count = 1)

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